Art Director Concord NH
Art Director Career
Nature of the Work
Artists create art to communicate ideas, thoughts, or feelings. They use a variety of methods—painting, sculpting, or illustration—and an assortment of materials, including oils, watercolors, acrylics, pastels, pencils, pen and ink, plaster, clay, and computers. Artists' works may be realistic, stylized, or abstract and may depict objects, people, nature, or events.
Artists generally fall into one of four categories. Art directors formulate design concepts and presentation approaches for visual communications. Craft artists create or reproduce handmade objects for sale or exhibition. Fine artists, including painters, sculptors, and illustrators, create original artwork, using a variety of media and techniques. Multimedia artists and animators create special effects, animation, or other visual images on film, on video, or with computers or other electronic media.
Art directors develop design concepts and review material that is to appear in periodicals, newspapers, and other printed or digital media. They control the overall visual direction of a project in fields such as advertising and publishing. They decide how best to present a concept visually, so that it is organized, eye catching, and appealing. Art directors decide which photographs or artwork to use and oversee the design, layout, and production of material to be produced. They may direct workers engaged in artwork, design, layout, and copywriting.
Craft artists make a wide variety of objects, mostly by hand, that are sold in their own studios, in retail outlets, or at arts-and-crafts shows. Some craft artists display their works in galleries and museums. Craft artists work with many different materials, including ceramics, glass, textiles, wood, metal, and paper, to create unique pieces of art such as pottery, stained glass, quilts, tapestries, lace, candles, and clothing. Many craft artists also use fine-art techniques—for example, painting, sketching, and printing—to add finishing touches to their art.
Fine artists typically display their work in museums, commercial art galleries, corporate collections, and private homes. Some of their artwork may be commissioned (done on request from clients), but most is sold by the artist or through private art galleries or dealers. The gallery and the artist predetermine how much each will earn f...